Permission to Operate is our own self designed governance that outlines the requirement of successful and effective campaign management. We understand that in order to execute for our clients, we need to define set parameters and activities in line with the strategy of the campaign.
These variables provide a rulebook/playbook to be adhered to throughout a sales development campaign.
Our Permission to Operate is set out through 6 stages as shown below:
When beginning a campaign, there are internal and external considerations.
The roles of any personnel involved needs to be outlined as well as the addressable market. Channel objectives and a ‘lead to sale’ road map help clarify the processes to be carried out. Competitor analysis is also key at this stage.
After outlining your strategy, the campaign structure can begin to form. This includes clarifying your KPI’s, target profiles, outbound cadences, and feedback processes.
The sales development team at Pace act and communicate as the client we’re working with. Therefore full and detailed product/service training (inc value proposition and language) is required. Training may include elements such as key questions, objections & talk tracks.
Profile alignment and communication method are key when executing the tactics of the campaign. Email addresses used, LinkedIn profile titles, phone lines etc, can all be important in the authenticity of the execution by the sales development team.
Understanding the quality and segmentation of data that is needed, is imperative.
Sales time!
At this stage the campaign is tested, in line with the parameters set out. During the execution, the teams will engage in weekly reviews for updates and feedback.
Monthly campaign reviews allow us to evaluate successes, challenges and any changes needed to further optimise the activity.
This includes sales coaching and skills development of the sales team.
Transforming your outbound sales prospecting involves leveraging innovative approaches and technologies to enhance efficiency, effectiveness, and prospect engagement.
By embracing our strategies and adapting to changing market dynamics, your businesses can enhance their prospecting efforts and achieve better results.
This proposition provides the core of our consultancy service approach and although granular and complex in its detail, focuses on two simple but key areas of consideration:
We deliver assessments as a fundamental part of our role in providing valuable insights, recommendations, and solutions to our clients.
The assessments are a crucial step in our consulting process as it enables us to diagnose, analyse, and tailor solutions to meet the specific needs and goals of our clients. They serve as the foundation for all our successful engagements and the delivery of effective, evidence-based recommendations.
With a clear focus on productivity and culture - the aim of our insights is to ensure that our client is equipped with the right resources, skills, and support to perform effectively, resulting in improved prospecting outcomes and overall business success
PaceOps is a cutting-edge professional services company specializing in providing human & digital sales prospecting solutions to businesses across various industries.